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Creative marketing copywriter with 10+ years of experience crafting performance-driven content, messaging, and creative strategy that connects top brands with their customers.

Skills

Web, Email, Social, Print, Video, Creative Strategy, Seasonal Campaigns, Product Launches, Product Messaging, Product Descriptions & Naming, A/B Testing, eCommerce, Events, B2C & B2B, CMS

Industry Experience

Health & Fitness, Wearables, Home Design & Decor, Medical Technology, Consumer Electronics, Food & Beverage, Fashion, Ride-Sharing, Software, Nonprofit, Pet Care, Insurance, Finance

Work Experience

Senior Copywriter | Freelance (2011-Present)

Clients: Houzz, Wagmo, Oobli, Supergut, Clorox, J&J

  • Support agencies and in-house teams in developing and expanding upon creative strategy and messaging

  • Serve as a primary resource for email campaigns, including A/B tested subject lines, SMS, and push notifications

  • Advise and collaborate with stakeholders and fellow creatives

  • Negotiate project fees, develop timelines, and manage invoicing

Contract Copywriter | Google Fitbit via Pro Unlimited (May 2021 - May 2022)

*This contract extended my earlier role at Fitbit, with both positions sharing similar responsibilities.

  • Owned creative copy strategy and messaging for product launches, partnerships, events, software updates

  • Collaborated with the design team to develop quarterly social across Instagram, TikTok, Facebook, LinkedIn

  • Concepted and developed video scripts to educate users on complex health and fitness features

Contract Copywriter | Fitbit (September 2016 - December 2019 & May 2020 - May 2021) 

  • Worked alongside the creative team to develop concepts for seasonal campaigns and product launches

  • Led copy development during CMS platform migration 

  • Crafted in-app copy, including achievement notifications, game experiences, and activity-specific messages

Copywriter | gyro San Francisco (September 2012 - August 2016)

Clients: Visa, Varian, California Coastal Commission, Cisco, Dell, HP

Junior Copywriter | G2/Geometry Global (August 2011 - August 2012)

Clients: Adobe, Adobe Youth Voices, SPCA, FlexJet

Education

Academy of Art University - 2011 | MFA Advertising Copywriting

  • Instruction included copywriting, art direction, account planning, art history, video editing 

San Diego State University - 2008 | BA Communications/Spanish Minor

  • Member of Lambda Pi Eta Honors Society

Technical Experience

Copywriting: Google Docs, Microsoft Word

Design: Photoshop, Illustrator, InDesign, Figma, Canva 

Project Management: Wrike, Asana, Basecamp, Jira, Notion

Communication: Gmail, Outlook, Slack, Zoom, Google Meet

Other: ChatGPT