Marissa Langman

Here’s the story of Fitbit’s 4th iteration of the Versa family. From creative strategy to crafting a script for the product launch video and putting the finishing touches on the product site, I was involved every step of the way.

Copywriter: Marissa Langman

Designer: Robby Belmes

Photo Concepts: Haley Bergman

Video: Tyler Ford

From connecting homeowners to products that fit their style preferences, to giving contractors and designers the tools for attracting clients and running a smooth business, Houzz gives people the power to make their home refresh projects something to, well, write home about.

Here are a few ways I’ve helped Houzz connect with various audiences via push notifications and emails.

Copywriter: Marissa Langman

Art Director: Aiden Forrest

Varian Oncology Systems wanted to put together a marketing toolkit for clinics that purchased their latest technological breakthrough, the Edge Radiosurgery System. The toolkit consisted of a number of assets (including variations of these print ad templates) to help clinics promote their new acquisition to both surgeons and patients. 

From single one-off posts to planning, strategizing, concepting, and creating social posts for an entire quarter, I’ve had the opportunity to help craft messaging across Fitbit’s social channels. Here are some standout organic posts that have helped to engage, inspire, and motivate the Fitbit audience over the years.

Copywriter: Marissa Langman

Creative Director: Erik Ulvestad

Art Directors/Designers: Gerry Pirritano, Jason Francis

Agency: gyro

In 2014, the world's largest radiation oncology conference, ASTRO, was held in San Francisco, which also happened to be Varian’s backyard. It was our challenge to establish Varian as an innovative leader within the radiation oncology field while giving them a strong presence in and around at the conference. 

Our idea "The Original Bay Area Startup" not only brought awareness to Varian as a company, but also highlighted the valuable role they have played in making the bay area a true mecca for innovation--especially when it comes to radiation oncology.

Oobli is an innovative company that is taking on our cultural obsession with sugar via game-changing alternatives to chocolate, sweet tea, and more. Their goal is to inspire people to indulge their sweet tooth without the repercussions of high levels of sugar.

How do they do it?

The short answer: SCIENCE!

The long answer: They use a precise fermentation process that creates sweet proteins like those found in nature.

As one of their freelance copywriters, they asked me to help update a few of their web and email assets with their friendly, approachable voice. Here are a few examples of how I helped them get current and future customers excited about their delicious products.

Copywriter: Marissa Langman

Designer: Michelle Roman

Designer: Nina Thomasian

Photographer: Tyler Ford

Copywriter: Marissa Langman

Art Director: Javier Henriquez

Agency: Academy of Art University (Student work)

AWARDS: D&AD 2011

Find who to blame/Find who to thank

We all have characteristics about ourselves that we either love or hate. Often these characteristics can be linked back to far off generations. This campaign uses these attributes as a reason to go to Ancestry.com because once the user reaches the site, they will soon discover more information about the people they can either blame or thank for these various traits.

Our small but mighty copywriting team joined forces to write and edit a number of simple video scripts designed to educate Fitbit users on a variety of health-focused features in the app and on their wrists. These are part of a long list of videos that break down more complex features and highlighting their importance in better understanding their bodies and being their best selves.

Running a marathon is hard work. So is getting up early to sweat on a Saturday instead of going to brunch (or let's be honest, before brunch). These are a few examples of signs placed around the SF Marathon, LA Marathon and Fitbit's Washington DC edition of their free monthly workout series (Fitbit Local) encouraging these rockstars to keep crushing it.

After a successful 2014 campaign raising awareness for the Protect Our Coast and Oceans Fund on the CA state tax form, the California Coastal Commission asked us to develop a campaign for their 2015 tax initiative. Check out the case study video to see how we enlisted the help of fellow environmentalists and leveraged the power of the selfie across social media to help spread the word. 

...and yes, that's THE Adrian Grenier from Entourage at the 1:08 mark :)

UPDATE: We have successfully surpassed our goal of $250,000 which means that the Protect Our Coast And Oceans Fund will appear on next year's CA state tax form!

Copywriter: Marissa Langman

ACD/Art Director: Toby Petersen

Art Director: Jason Francis

Agency: gyro

Challenge

Many people grew up with RCA TVS and the brand conjures up memories of bringing families together for hours of wholesome entertainment. Our mission was to reintroduce the RCA brand in a way that was relevant to 2015.  

Solution

The RCA Magic Moment Generator—a content campaign driven by RCA products and the latest in image and video capture technology. Participants were encouraged to take a moment to create digital holiday cards featuring interactive video, animated gifs and more. This blending of innovation along with the opportunity to have a little fun during the holidays reinforced how RCA technology has always brought people together in the name of entertainment and should be considered an option amongst some of the biggest names in tech.

As part of a larger campaign to launch Cisco's Network Convergence System (i.e. the system that will make the Internet of Everything* possible), we were tasked with bringing the news of the launch to social media, in a "fun, interesting way". So we decided to enlist the help of a number of popular influencers on Vine. We chose them based on their talents so we hand a mix of stop motion and regular video. We then gave them a prompt to interpret and let them do their magic. The videos were paired with captions that we crafted for them and each video received thousands of likes and shares across social media channels.

*The Internet of Everything is a concept that predicts and promotes the interconnectedness of all people, processes and things through emerging technology powered by the internet in order to create a more efficient and connected planet.