FITBIT NEW YEARS 2017 CAMPAIGN: #LiveLikeYouMeanIt

Every Fitbit user knows that all steps are not created equal. In fact, there’s a difference between merely moving and moving with purpose. There’s also a difference between making a New Year’s Resolution and actually sticking to it. So in 2017, we asked our users to set an intention based on their goals and gave them the inspiration and motivation to hold themselves accountable.